3 Steps To A Higher Facebook CTR
1. Change Still Images To Video
Videos are taking over the internet and Facebook ads are no exception. As our attention spans decrease, our desire to consume information in video form increases. You can easily change your still images to videos through a number of tools – one of my favourite ones to use is Adobe Spark Post.
Just making these changes alone can have a substantial affect on your CTR
2. Write Longer Ad Copy
The days of writing short and sweet ad copy are over. Using long ad copy in your campaigns is beneficial for two reasons:
a) It gives you a chance to properly connect with your audience, to address their pain points and to thoroughly illustrate your solution. This not only sparks more interest, but it means that those people who do click on your ad are going to be more qualified, and a higher quality lead
b) It tells the Facebook algorithm exactly who your target consumer is, so that it can go out and find the people who are most likely to engage with your message, and ultimately convert to become customers
3. Create An Incredible Offer
People generally only purchase online for one of two reasons. Either you’ve got a good reputation, or you’re offering them something incredible.
Most businesses haven’t had the time to build up their reputation, so they need to rely on offering something so incredible it’s a no-brainer for their audience.
Encorporate discounts, package deals or bonuses with your promoted services to entice your audience to click on your ad to learn more, and ultimatley convert to become a customer